Notes

P ublic issues management became one of the key phrases in public relations circlesin 1975 (Grunig and Hunt 1984). One definition of public issues management isthat it makes it possible for organisations to shape government policy on issues which affect them, rather than just to adapt to policy changes. The interactive corporation tries to get a reasonably accurate agenda of public issues that it should be concerned with . . . and develops constructive approaches to these issues.