Case study 3: national Investors in People week – Yorkshire and Humberside Training & Enterprise Councils and Northern Lights

In July 1994, the nine TECs in Yorkshire and Humberside decided to carry out a joint campaign for the first time, to support the national Investors in People (IIP) week in October. Northern Lights was appointed to work with the marketing and IIP managers from each of the TECs. The consultancy was asked to convince businesses of the benefits of IIP, and a key target was to get businesses to commit to the scheme.