ABSTRACT
Minsky, M. 1974. A framework for representing knowledge. In P.Winston (ed.), The psychology of computer vision. New York 211-77.
2 In sociological and sociolinguistic approaches to discourse analysis, a principle of organization which governs a participant’s subjective involvement in social events (see Goffman 1974). A frame provides a tacit point of orientation for participants as they make sense of the ongoing interaction: for instance, pitch contour and/or facial expression may represent a frame for an utterance that is to be understood as serious or ironic ( contextualization). Participants may change, break, or exploit frames (e.g. in advertisements (Tannen 1986)). Since frames are tacit, labeling one frame creates another higher-level frame. A particular type of a framing device is footing. ( also ethnography of speaking)
References
Bateson, G. 1972. Steps to an ecology of mind. New York. Goffman, E. 1974. Frame analysis. New York. ——1981. Forms of talk. Oxford. Tannen, D. 1979. What’s in a frame? Surface evidence for underlying expectations. In R.O.Freedle
(ed.), New directions in discourse processing. Norwood, NJ. 137-81. ——1986. That’s not what I meant! How conversational style makes or breaks your relations with
others. New York.
