Breadcrumbs Section. Click here to navigate to respective pages.
Chapter
Chapter
Beyond transaction markets, toward relationship marketing in the human firm
DOI link for Beyond transaction markets, toward relationship marketing in the human firm
Beyond transaction markets, toward relationship marketing in the human firm
A socio-economic model
Edition 1st Edition
First Published 1999
Imprint Routledge
Pages 20
eBook ISBN 9780203456927