ABSTRACT
AN INTRODUCTION TO THE PLAN A plan is often referred to as a roadmap to get you from where you are now to where you want to be-here’s where it starts, these are the steps, and there is the goal. Just follow the plan and you’ll achieve the objective. The theory works perfectly for things like baking a cake. However, the plan for the career of an artist who is newly signed with a manager certainly has a beginning, but that is where the parallel with baking a cake ends. The music business is so highly competitive and changes so quickly, at the whims of pop culture and technology, that the steps to achieve the goal need to fl ex with reality. The practical window for a career plan is no more than three years, and even in the third year it is unlikely that it will look
the same after the many revisions the plan will undergo over time. There are two resources an artist manager has that are never unlimited: time and money. Knowing how much of each is available is important to create a reasonable and viable plan for the artist.
