ABSTRACT

The meaning of social stereotypes is by no means self-evident. Even the basis on which the categories to be characterized are selected and sorted is indefinite. The first point to clarify is which of the many groupings that people make can be considered as social groups. The basis could be title, rank, position, property, current income, nature of employment or profession, qualifications, or the less easily definable habits, manners, and lifestyle. Most probably, we need some kind of a hierarchical division, and not, for example, regional, ideological or religious division.