Introduction

Whereas the order of the chapters in this book is motivated by the overall goal of developing a model for the analysis of pictorial metaphor, an attempt has been made to ensure that chapters that may be of interest to those whose primary concern is with other topics than pictorial metaphor proper-such as ‘verbal metaphor’, ‘word and image relations’, ‘Relevance Theory’, or ‘advertising’ —can, with minimal difficulty, be read independently. The structure of the book is as follows.