ABSTRACT
The title of this paper is inspired by a recent billboard advertisement from the New Brunswick Ministry of Tourism: ‘New Brunswick: You’ll Love Our Good Nature’. This text is accompanied by a picture of a panoramic landscape, a sweeping view from atop a forested ridge down into an apparently limitless, everso-green, somewhere between ‘rugged’ and ‘pastoral’ valley. In the foreground of the picture we see the backs of a very young, very white, very heterosexual couple. They are obviously tourists, judging by the tailored, spotless shorts and expensive camera equipment; they are most likely urbanites who have fled from the daily grind of commuting, office towers, and executive weight rooms to come and experience the grandeur of nature.
