ABSTRACT
This chapter defines the U K retail financial services sector, highlighting the links between this sector and the other main financial services sectors, viz: corporate financial services; the City of London; and the business services sector. It outlines the pressure for change, analysing the major business challenges which face the industry, and the responses of retail financial services companies in this period of transition. It highlights the need to realise the potential of IT to enable the kind of change and transformation required for survival and future success in new markets.
