ABSTRACT
This chapter traces the origins of retrophilia, a fond attachment to historic features of the built environment. It discusses the ways in which the voluntary organisations of a heritage movement have gained influence over public policy, and the processes through which they have negotiated the boundaries of what the state deems worthy of protection. The chapter focuses on the concept of townscape and its association with the idea of local or civic pride, as well as the promotion of townscapes and streetscapes as desirable settings for leisure and tourism. Goodey comments on the development and marketing of historic quarters inspired by small-town and city core revitalisation programmes in the United States where partnerships between business, community and local authority were essential for success. The regeneration strategy for the City Fringe highlights issues that have wider significance for place marketing.
