ABSTRACT
The final two chapters in the book concern the scholarly activities that academic staff find themselves engaged in much of the time when they are not actively carrying out teaching and research. It is not enough simply to conduct research in a vacuum; if you have found anything interesting at all, it needs to be reported and disseminated to the outside world. Naturally, the most obvious way of doing this would be to contact a national newspaper and sell them a story, but journalists are unlikely to be impressed by a single researcher's claim. Your claim needs rubber-stamping, and the most impressive way of doing this is to publish your findings in an academic journal.
