ABSTRACT
In recent decades, trade in higher education services has become increasingly popular in Asia. Realizing the importance of higher education and the potential of the education market not only for generating additional national incomes but also for asserting soft power in the highly competitive world, the governments of Malaysia and South Korea have put serious efforts into questing for regional education hub status. The findings discussed in this chapter are based upon a research project comparing and contrasting the strategies adopted by Malaysian and South Korean governments in promoting transnational higher education and internationalization of higher education, with particular reference to examining student evaluation of their learning experience. This chapter will also examine major achievements and future directions for the internationalization of higher education in these two Asian countries.
