ABSTRACT
Shortly after the founding of the State of Israel, in the early 1950s, a young journalist by the name of Uri Avneri became the editor of a weekly called Haolam Hazeh (This World). In the decades that followed, this weekly was considered Israel’s only truly oppositional popular newspaper. Situated outside of the consensus of mainstream Zionist ideology, poignantly critical of government policies, disclosing information considered harmful to Israel’s image, its “cheap” aggressive commercial selling strategies (marked by half-naked girls on its back cover) made it easy to dismiss in Israel’s puritanical society of the 1950s.
