ABSTRACT
How are the Whitsundays and the Mamanucas promoted in Australia? How similar or different are the methods used and the markets selected? How successful are the destinations at reaching the intended audiences? What about awareness of the actual names Whitsundays and Mamanucas? If there is a difference, does the fact that Fiji is a foreign country and part of the developing world play a part? Do those best positioned to provide detailed product knowledge and advice to intending travellers, namely travel agents, have strong perceptions of individual brands? Are such perceptions stronger than those applying to the island groups as a whole? These are some of the questions that will be addressed in the present chapter.
