ABSTRACT

The problems are particularly acute in the marketing of low-cost souvenirs, where the relatively small number of genuine native products are overwhelmed by mass-produced and often poorly manufactured imitations of native designs and artefacts or items where such designs and images have been applied to goods that form no part of traditional native cultures: tea-towels, key-rings, oven gloves, jigsaws and so forth. In many instances, these souvenirs are sold as representations of Canadian cultural identity and the specific origins in indigenous native culture are obscured.