ABSTRACT
Not surprising, then, that so many anthropologists have been wary of attempts to popularize their discipline. They do not want to see their laborious efforts misused in a way which brings little credit to themselves, to their collective endeavour, or to the people they study. They have no desire to observe the crude ways their finely wrought concepts, generated in an academic environment, are transmitted to an alien audience. Not for them the populace applauding their ideas for non-scholastic reasons.
