ABSTRACT
The use v^hich individuals make of the media varies appreciably according to their position in the social structure (Roe 1983; Rosengren and Windahl 1989). It follows that any significant change in these positions, or in the configuration of the social structure as a whole, will influence individual and aggregate patterns of media use. In this chapter the relationship between social mobility and some aspects of media use will be examined theoretically and empirically.
