ABSTRACT
Two types of lifestyle indicator were used in the study. We measured the individuals' attitudes towards music and film, and also the relative frequency with which they pursue different leisure time activities. We asked our respondents about their attitudes towards 53 different music genres, and 37 different film genres. To make the material more manageable we employed factor analysis to arrive at a number of taste patterns, as we like to call them. These taste patterns may be interpreted as a number of quite general patterns of taste in music and film, towards which the respondents relate in differing ways depending on their class, gender and education, and also depending on which values they hold. From these factors we created twelve additive indices of music taste and nine indices of film taste, each of which can be used in further statistical analysis (Johansson and Miegel 1992). The same procedure was used for the measurement of leisure time activities. From a list of 56 different activities we created eleven additive indices, or activity patterns.
