ABSTRACT
In the context of our case study company, these processes arose from concerns to satisfy recruitment objectives and strategic customer service goals that, while having little direct relationship to each other, coincided at certain points in their articulation. Yet as was so clearly the effect in Pensco, these practices served to reinforce gender difference at work, and the sexual division of labour. For part of the argument is that, despite having a formal equal opportunity policy designed to prohibit sex discrimination, in seeking to resolve certain recruitment problems in a tight labour market Pensco inadvertently falls upon practices that are discriminatory.
