ABSTRACT
Control and accountability are important functions of PSM. To control an organisation or official is to have the power to coerce, persuade, force or direct to act, or not to act, in a particular way. It is the responsibility of managers to control tourism in the public interest, but it is the responsibility of other organisations in the public sector, especially elected representatives, to control managers. Management has to manage control devices such as the Tourist Police of Thailand, who are there to control the illegal activities of those who would prey on tourists. Ultimate control is when a manager directly allows or stops an activity, such as the development of a resort complex. Regulation is a common management device used to control activities such as tourism, to ensure that the public interest is protected or that a public service is maintained. In recent years there have been movements towards deregulation.
