ABSTRACT
Leisure sector consultants are often caricatured as a new breed of witch doctor weaving their superficial and expensive magic to confuse the scholarly endeavour of curators and trustees. Scepticism about the value of consultants and their activities is healthy. But if they know their business-and have proved their expertise in your context-their services will be highly valuable in practice. Good consultants will not be cheap, but any assessment of cost should allow for the potential gain in time and money saved by avoiding wrong decisions and the potential revenue gained by making better decisions.
