ABSTRACT

Baudrillard’s next phase of writing attempted to follow the pure logics of the ‘object’, placing these in a context of an analysis of western culture having entered into a phase of excess, exorbitance, for these objects have crossed a threshold, they are transsexual, transaesthetic, transeconomic objects.1 No doubt sociologists who follow up these ideas will also conceive them as ‘transsocial’ objects (Best and Kellner 1991). But Baudrillard cannot follow this route since the concept of the social has already been developed in a completely different direction (the death of the social). For Baudrillard, these are transpolitical figures in a society in which the social is no longer a vital principle. (Note that this is not to say that society has been dissolved; what has changed is the idea of a society with a systematic overdetermined complexity, or a society in depth, having a separated structure of economic basis and political, cultural, and social spheres (the latter being the latest arrival and the first to depart-according to Baudrillard)).