ABSTRACT
Baudrillard’s thought, like that of Marx or McLuhan, has sometimes been accused of technological determinism, a mode of analysis which suggests that the fundamental springs of social change are to be found in the effects of machines, mechanization, developments in the means of communications (media), which social relations themselves interact with but ultimately follow. Baudrillard’s reflections on technology were presented in two short but in some respects surprising essays in 1967 and 1968 (published as 1969b).
