ABSTRACT
The ‘primitive/modern’ opposition developed by sociology and anthropology for the study of the effects of nineteenth-century industrialization on European society, and for the study of the peoples ‘discovered’ during the period of European conquest and colonization, is not appropriate to the study of new cultural subjects. Tourism today occupies the gap between primitive and modern, routinely placing modernized and primitive peoples in direct, face-to-face interaction using intercultural English and other pidgins. Following is an excerpt from a brochure advertising a tour of tribal villages in Thailand:
KAREN TRIBAL TREKKING (Opposite Suriya Theatre Kotchasarn Rd.) If you feeling a pace…We’d like to offer you take a trip to the remote and unspoiled rained forest. Visit primitive hilltribes where the breezy from high mountain which surrounding will make you feel freshly and forget all of your troubles. So follow us now…. See their culture and live among them in their timelessness.
