ABSTRACT
Our analysis in earlier chapters has chronicled the tremendous improvement in Labour’s campaigns and communications strategy which in terms of professionalism, meticulous planning and disciplined execution attained an unprecedented and consistently high level of proficiency. The fact that Labour never came close to winning is not in itself evidence that its campaign strategy failed as many other factors determine the outcome of an election. This chapter will open by considering a major impediment to its capacity to diffuse its case, over which it has little control, the nature of the communications context in which it must perforce operate.
