ABSTRACT
In this short chapter I attempt to outline the sense in which the Family Television project represents a continuation of the work on Nationwide. In retrospect, my own principal concerns in relation to the earlier work were, first, the difficulties arising from the fact that the Nationwide audience study was conducted by interviewing groups of people outside of their homes-i.e. not in their ‘natural’ domestic viewing context; second, the problems arising from the fact that the Nationwide study allowed too little space for the consideration of the contradictory nature of the ‘decodings’ which the same person may make of different types of programme material.
