ABSTRACT
At the heart of the frenetic activity of the record industry and of all the conflicting opinion to which this activity gives rise lies a common goal: popular success. This also provides the key to the paradoxes one encounters when one studies the economic aspects of the record industry in France. What does the achievement of success involve in actual fact? Economic, sociological, and musicological analyses tend to evade this issue rather than explain it. Can the ability to achieve success be attributed to a more or less innate sixth sense? Does it reside in the superiority of the smaller producers over the larger ones? Is success achieved through bribery, through massive “plugging,” through a dulling of the senses, or through conformism, as the ritual claims of the press would have it? Is it a by-product of profit, of standardization, of alienation, or of the prevailing ideology, as Marxists argue? The sociology of mass media and culture explains it in an equally wide variety of ways.
