ABSTRACT
We have looked at some uses of received cultural forms in the new technology of television, and we have looked also at some of the new and mixed forms which have been created within the technology. We ought now to look at the selection and association of these different forms in different kinds of programming. The concept of ‘programme’ needs, as we shall see, analysis. But it is useful, as a first step, to look in some detail at the distribution of varying forms of television within different kinds of service. We cannot properly speak of the uses of television until we have made these internal comparisons and contrasts. But it will then be all the more necessary to go beyond the static concept of ‘distribution’ to the mobile concept of ‘flow’.
