ABSTRACT
Our main task in this business is to deliver an audience. . . . Now the best way to ensure that . . . is to try and attract as broad a demographic response as you can. Looking at A Country Practice, we divide our audience into three categories in age group: the 18’s and under, the 18 to 50, and the 50 plus. It’s generally true of the industry that if you can get a third of the audience into each of those categories, you’re doing very well. A lot of programmes don’t manage that balance, and they fail. . . . What we’re interested in is what the political parties are interested in: the swinging voters. . . . We give the committed audience enough to keep them happy, and we concentrate on the swinging audience, the 18’s and under. They’re the kids who are very volatile in their likes and dislikes, who respond to peer pressure. . . . All of the attacks from the other commercial networks on A Country Practice are aimed at that young audience.
