ABSTRACT
A marketer might put forward the argument that this is the case because the service offered by a supermarket is actually the product that the customer has bought, therefore the delivery of the product in this case a service falls under the remit of the marketing department. Naturally, in a smaller business the demarcation lines are less obvious, with staff and departments working much closer together. In the case of social service as an objective, the obvious spin-off is that if a customer is satisfied by service or support provided on social platforms then that can only serve to improve the brand value of the product or organization. Marketers are fond of new terms and phrases to make it look as though we are always on the cutting edge of our subject. A concept have endorsed since the first days of the Internet is that marketing has moved from helping the seller to sell to helping the buyer to buy.
