ABSTRACT
This study is an exploratory discussion of issues arising from emerging trends in American White Nationalist culture, specifically the use of political merchandise as an ideological output in popular culture. Although theoretical in approach, this study will utilise primary and secondary sources to assess the topic as an organic political entity. The word organic is more commonly used in sociological terms to describe social structures. The authors will use the terminology organic politic to represent this essentially new phenomenon in political merchandising, which has fluidity of movement in ideology and adaptable concepts that remain true to core tenets within White Nationalist Culture. The authors define organic politic as a political organisation that has non-uniform responses to traditional party politics whilst retaining the fluidity demanded by the marketplace. In order for this method to be successful it depends upon a capitalist market-led state, which gives the consumer purchasing power.
