ABSTRACT
Just as clinical and educational psychology have had big effects on people’s quality of life in their immediate social contexts, so industrial-organizational ( I-O ) psychology and consumer psychology (CP) have had effects in other contexts. Applications of psychology in broader systems has helped to enhance practical decisions, serve individual ends, and assist with group decisions in ways that are not prevalent in other subdisciplines. There is enormous potential for scientist-practitioners working in I-O and CP to affect the fi ve criteria in work organizations, in the marketplace, and beyond.
