ABSTRACT
This chapter examines the most recent political-economic developments associated with the expansive sport broadcasting industry in the Arab region today. Rowe (2004, p. 386) has rightly argued that:
television sport has moved significantly from periodic nation-building communications of major sports events to the staple fare of public and commercial broadcasters (for the latter representing a key means of capturing audiences and so of advertising revenue). It has now become the most prized content for the attraction of subscription revenue.
