ABSTRACT
The aim of this book is to provide scholars and students with flexible, interdisciplinary tools that can be applied in the analysis of socio-cultural phenomena. It is also to promote a more creative, more innovative approach to the exploration and understanding of how culture is produced through the complex semiotic practices of fast-developing technologies, by recognising that these semiotic practices require continuous updating and adaptation from all members of society. Our argument is that, in order to address the ever-changing and developing social and cultural environment, where communication occurs and knowledge is conveyed through the interplay of different semiotic systems supported by different media and deployed by different modes, it is essential that academic approaches to meaning-making practices are based on integrated, flexible and adaptable approaches that are supported by an interdisciplinary perspective.
