ABSTRACT

I’ll finish on one of my favourite/least favourite fairy tales. You’ve all heard about Edward de Bono: an inventor, a prodigious writer and allegedly the man who suggested that the Middle East conflict was in part due to the low-zinc diet of unleavened bread, and could be abated by simply sending them plane-loads of Marmite, which is resplendent in the stuff. I promise you I didn’t make that up. 1