ABSTRACT
7 Days Inn was founded in Guangzhou, China, in March 2005. Like Home Inn, 7 Days Inn is one of the fast-growing economy hotel chain brands in China. In its expansion, 7 Days Inn has focused on leasing existing properties to operate economy hotels and franchising in major urban areas in China. In November 2009 the company was listed on the New York Stock Exchange in the United States as the result of its robust growth and its outstanding achievements in China’s economy hotel sector. Since the start of its hotel operation business, 7 Days Inn has grown from a small chain of only six hotels in 2005 to one of the leading national economy hotel brands in China. As of 31 December 2012, 7 Days Inn had over 1,345 hotels and 133,497 rooms in operation covering 208 cities China (7 Days Inn, 2013). Furthermore, the combination of efficient service, clean rooms, and value-for-money assists 7 Days Inn in attracting a large and growing customer base which is dominated by business travellers and domestic tourists. 7 days Inn has even developed into one of the leading domestic consumer brands in China with over 52.9 million members registered in its ‘7 Days Club’, an industry-leading loyalty program (7 Days Inn, 2013). The company was named The Most Influential Brand in the Chinese Economy Hotel Industry in 2012 by the China Brand Power Index, an affiliate of the Ministry of Industry and Information Technology, China Brand of the Year 2012 by China Central Television (CCTV), and received The Best Hotel Online Reservation Service Award. Adhering to its vision of ensuring all customers enjoy a sound sleep for 7 days a week at 7 Days Inn, the company is committed to offering consistent and high-quality accommodation and services primarily to the growing population of value-conscious business and leisure travellers who demand affordable, clean, comfortable, convenient and safe lodging, and to meeting the core lodging requirements of all customers.
