ABSTRACT

This chapter examines cloud computing and its impact on labor, including media work. Cloud computing is a model for enabling on-demand network access to a shared pool of ubiquitous, configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. Cloud computing is the fastest growing segment of the information technology (IT) sector, and because it enables distant storage, processing, and distribution of data, applications, and services for individuals and organizations, industry observers view the cloud as a disruptive and transformational technology. The “cloud” is actually housed in data centers, large information factories, that are linked to telecommunications systems that move data and software to and from end user devices. 1