ABSTRACT
The transmedia approach can offer new and extremely involving way to enjoy narratives and to interact with content. In modern times, the first transmedia production to catch the attention of the public was The Blair Witch Project, which was made in 1999. Gaming projects that use the transmedia approach may be called pervasive gaming or sometimes transmedia gaming. When this kind of gaming blurs reality and fiction, it is often called alternate reality gaming (ARG). Hollywood studios and producers have woken up to the fact that transmedia approach to content can be an effective antidote to shrinking audiences, and can also give them new revenue streams to tap. Europe is by no means being left in the dust by the United States. For example, The Truth about Marika was a riveting transmedia drama about the disappearance of a young woman, Marika, and the search instigated by her close friend.
