Using social marketing to improve breastfeeding rates in a low socio-economic area

There is clear evidence that breastfeeding has positive health benefi ts for both mother and baby in the short and longer term in relation to obesity, blood pressure, cholesterol, and cancer. Exclusive breastfeeding is recommended by the World Health Organization for six months, with supplemental breastfeeding recommended to continue for two years and beyond (Hoddinott et al . 2008).