ABSTRACT
Since this book first appeared in 2008, the fast pace of change in the field of political psychology has already necessitated an updated assessment of where we are going. In particular, the new recognition gained within the field of economics—that many of the theories presented in this book not only exist but may better explain human behavior than Homo economicus does—is changing that field quite dramatically. The award of the Nobel Prize in Economics to Daniel Kahneman in 2002—even though he is a distinguished psychologist by training, who says that he has never even taken a class in economics—is but one portent of that. A new field of behavioral economics has emerged in a discipline long-dominated by the old Enlightenment view of reason and “Rational Man,” as has a field of neuroeconomics.
