ABSTRACT

Most of us have taken a customer service survey. These surveys are designed to measure our level of satisfaction with an organization and its services. You may have been asked how satisfied you were with service at a fast-food restaurant, a hotel, or with a recent purchase. These surveys used to be mailed to people’s homes (some still are). Most surveys are now offered online. A second kind of survey you may have taken is a questionnaire in one of your classes where you had to answer different questions about communicative, sociological, or psychological processes or behaviors. Students regularly fill out these kinds of surveys on university campuses.