ABSTRACT
There seems no reason why dissonance theory cannot readily be implemented to predict the rise and fall of various biologically based motives. For example, in the familiar forced-compliance paradigm it would be an easy matter to require a person to commit himself to eating a sizable meal. To the extent that he had just eaten there should be a good deal of dissonance, for continued eating would be inconsistent with a feeling of being satiated. Following the model of the forced-compliance paradigm an increment in subjectively reported hunger should result. That is, at the very least this person's cognitions about his hunger should change in a direction specified by the theory. Whether the noncognitive aspects would change concomitantly is a question raised later in this chapter.
