ABSTRACT
Marketing does not occur in a vacuum. It can help to see marketing as a tool, which can be utilized in a variety of ways. Implementation should be specific, thoughtful, planned, strategic, and goal-directed. Some kind of time element should be attached. (A time lag of one and one-half to two years often occurs between first contact with a managed care company that is new to a local area and the first stream of client referrals originating from that M.C.O.)
