ABSTRACT

Your office is a statement of your marketing and therapeutic image. The location, design, and furniture will communicate to those who visit definite ideas about your approach to the practice of therapy and business. For example, the Gestalt therapist’s office will frequently have props, pillows, additional chairs, and space for moving about. The more traditional office might be furnished with a desk with a chair on either side. A three-inch plush carpet might suggest how you are spending the $85 per hour fee. You need to assess the impact of these statements on your particular market. What might be expected or reassuring to some clients may be threatening or annoying to others.