ABSTRACT
De-convergence has radically reshaped the communication landscape over the past decade. Just as convergence had become a major norm in the 1990s, de-convergence has now appeared as an emerging trend and has changed business practice in the communication system. De-convergence has become popular because most of the forms of convergence do not make money (Castells, 2001), and the business experiments on media convergence carried on since the early 1990s have ended in failure in many cases. In the midst of large scale failures of M&As in the 21st century, mega communication corporations have begun to find new business models, and many media corporations have strategically turned their interests toward de-convergence. While convergence is still a powerful corporate policy, corporate losses in revenue and profit with convergence have driven media corporations to shift their business paradigms from convergence to de-convergence.
