ABSTRACT
How have mass media covered issues of climate adaptation over time? How has climate adaptation garnered media attention amidst associated issues of climate science, mitigation, impacts, politics, and policy activities? By way of media, how do adaptation strategies connect across scales – from the individual and local up to the national and international levels? This chapter seeks to address these questions as it considers how media portrayals facilitate or impede activities that seek to successfully engage with citizens and communities where they are and in ways that resonate with their everyday concerns. This is not to suggest that successful climate adaptation will emerge directly from successful media engagement with these issues; rather, increases in media attention, careful reporting and discussions, and particular framings can provide necessary but not sufficient conditions within which climate adaptation efforts may proceed, and possibly achieve perceived “success.”
