ABSTRACT
For those studying publishing, pricing used to be a reasonably straightforward issue. The principles behind book prices had not changed essentially for decades and, apart from market research when assessing new products to check pricing, or analysis to look at relationships between sales and price movements, pricing was not a particularly complex part of the publishing process. However, digital products have been posing huge pricing challenges for publishers. In each of the sector-specific areas in Part II we looked at the issue of pricing. For some areas digital pricing mechanisms are much more established than for others, but in all cases issues around pricing are affecting the digital business model.
