ABSTRACT
Publishers can source, edit and structure content but in order to deliver it to customers effectively the way it is organised needs to be considered, particularly when presenting content to the customer. Information architecture is used to plan the way content can be structured for the consumer, most often in a web-based environment. Similar principles apply to other forms of digital products. In order to deliver the content effectively, there are also issues publishers need to bear in mind around the content system itself where the information is stored.
