ABSTRACT
Sponsorship of an individual, be it a child or an entrepreneur, is a prime example of the mobilization of affective investments. The emergency mode of affective engagements encompasses responses to exceptional states from what are considered normal conditions. This chapter rewrites the emergence of everyday humanitarian as a history of affective engagements. It analysis of the modes of campaign, emergency, spectacle, sponsorship and consumption proceeds roughly along chronological lines within each section, which results in some temporal back-and-forth between sections. The Make Poverty History (MPH) campaign was the British branch of the international Global Campaign for Action Against Poverty (GCAAP) and brought together over 500 non-governmental organizations (NGOs), ranging from large international ones such as Oxfam to smaller, often more radical groups.
