ABSTRACT
As shown by Stabler (Chp. 2), Kent (Chp. 3) and Goodall (Chp. 4), the development of opportunity sets has concentrated on the tourist origin area perspective. Consequently the emphasis has been on the holiday opportunity as perceived by consumers or as assembled and marketed by the industry or as projected (perhaps more correctly as interpreted) in the origin area by destination area agencies. In effect it is, the ‘package’ aspects of the holiday which have been studied, i.e. travel and accommodation.
